Archive for the ‘News and politics’ Category

9 November

Turn Incremental Improvement into Massive Profit Growth

Posted By Kevin Maddox |

The Divide to Multiply principle encourages us to segment a concept into its finest increments to produce deeper understanding. Then, by focusing on incrementally improving each segment, we benefit from the synergistic effect of those small improvements multiplying into massive improvement of the original concept. An example is a manufacturing process. By dividing the manufacturing […]


8 November

How to create a raving fan strategy

Posted By Kevin Maddox |

Step 1: Draft a list of possible touch points that your business has with your target market, starting with advertising and any other method that you might use to reach out to your Suspects. Step 2: Detail, expectations for each touch point in the process (i.e. how would the customer like the process to work […]