Blog

25 January

Understanding True Needs of Clients

Quite simply, putting your clients needs first is the only way to grow your business. Anyone can make a one time sale. It is also the most expensive way to grow your business. Draining all the profits that you gained from the previous sale to make the next one. It is always amazing to see […]


24 January

Is Branding a myth for SME’s??

Posted By Kevin Maddox |

There have been many articles written about branding and most Business Owners, regardless of size of business, believe that branding is the key!! In Integrated Marketing Communication by Pickton and Broderick they define branding as: “the values generated in the minds of people as a consequence of the sum total of marketing communications effort”; “Brand […]


10 January

Your Company Does Have a Culture – Can you define it?

Posted By Kevin Maddox |

As the owner of your business, do you realize that your corporate culture is a reflection of you and your leadership? The American Heritage Dictionary defines culture as: The predominating attitudes and behavior that characterize the functioning of a group or organization. Even if your company does not have a vision and mission statement, your […]


9 January

What’s a Business Coach & Why Would I Want One?

Posted By Kevin Maddox |

  Coaching in business?! We’ve all heard of a coach, in terms of a football team, an Olympic athlete, or a golfer; but for a business owner? That’s a new one! “Besides, I’m doing well in my business. What can a business coach do for me?” Think about the top athletes in the world. What […]


9 November

Turn Incremental Improvement into Massive Profit Growth

Posted By Kevin Maddox |

The Divide to Multiply principle encourages us to segment a concept into its finest increments to produce deeper understanding. Then, by focusing on incrementally improving each segment, we benefit from the synergistic effect of those small improvements multiplying into massive improvement of the original concept. An example is a manufacturing process. By dividing the manufacturing […]


8 November

The Entrepreneur Ladder

Posted By Kevin Maddox |

There are so many different ways to make it in business – so many different ways through which you can reap the rewards of entrepreneurial success. Yet very few people learn what it takes, and for some strange reason, fewer still will ever use what they’ve learned. I have a 3 step philosophy: 1. Invest […]


8 November

How to create a raving fan strategy

Posted By Kevin Maddox |

Step 1: Draft a list of possible touch points that your business has with your target market, starting with advertising and any other method that you might use to reach out to your Suspects. Step 2: Detail, expectations for each touch point in the process (i.e. how would the customer like the process to work […]


8 November

Gratitude…..

Posted By Kevin Maddox |

Probably one of the hardest things we do in our life sometimes….. just saying thank you. In a society that moves at 100 mph, sometimes, this small phrase is completely forgotten. It carries with it so much power, we ignore it to our peril!!! Sit down with a blank piece of paper and a pen […]


4 May

SalesRICH – Birmingham 2010

Posted By Kevin Maddox |

  Quote http://www.actioncoach.com/kevinmaddox/promo/apollo The 1 day programme that Business Owners are talking about……. one day with ActionCOACH on a sales programme, and you too can find new ways to get customers buying from you, existing customers staying loyal to you and buying more of your produce. Interested in finding out more, click on the link…